A Solid History.

A Strong Future.

“I really value that my relationship with Colton Groome extends beyond myself and involves my family. Together we have developed a financial plan that will see us through the long haul AND extend to the generations that follow us.”

CGF Client
(unpaid testimonial, 12/15/20)

Our History

Founding Ideals

Colton Groome Financial was established on a solid foundation, set in place by two giants: Henry E. Colton and George M. Groome. Because of their work, our company is thriving today. And the guiding principles they put in place continue to pave our way forward.

Henry served his community with boundless enthusiasm. Through Henry’s educational and life experience, the firm was founded with the precision of an engineer, the thoroughness of an attorney, and the courage of a WWII combat aviator. These ideals were adopted by George M. Groome and used to innovate and transition an insurance- and pension-focused business into the comprehensive wealth advisory firm known as Colton Groome Financial.

Colton Groome is now led by led by its third generation of management, through George’s sons: Tate and Matt Groome. Under their leadership, the firm has continued to grow its highly credentialed and robust team and continues to serve our community, led by the same guiding principles set forth by our founders more than 70 years ago.

Through the values of client-first, excellence-always, integrity, flawless execution, and teamwork, Colton Groome provides skilled financial services to individuals, corporate retirement plans, trusts, nonprofits, and multi-generational families.

The History of Colton Groome

Rollover the years below to view more information.

Click on the years below to view more information.

1950

Colton Groome was founded by Henry E. Colton as a New England Life Insurance and Pension Planning firm in Morganton, NC.

1953

Henry moved the office to Asheville, North Carolina, in the historic Jackson Building in Pack Square.

1966

Henry moved into the former BB&T Building (now the Kimpton Arras Hotel).

1974

George M. Groome graduated from UNC-Chapel Hill and joined Henry’s firm.

1977

The firm expanded and moved to Executive Park.

Martha Jones joined Colton Groome.

1980

George M. Groome became a Partner at Colton Groome.

1984

George M. Groome became President & CEO of Colton Groome.

1986

The firm expanded and built a new building at 34 Orange Street.

Colton Groome expanded, and began offering in-house Third Party Administrative (TPA) services, becoming Asheville’s leading pension (corporate retirement) planning firm, and the only fully comprehensive TPA in Western North Carolina.

1988

Martha Jones became Group Benefits Department Manager

1999

Martha Jones became Vice President of Colton Groome.

2003

G. Tate Groome joined the firm, specializing in Insurance Strategy.

2004

George transitioned the firm to a Broker/Dealer relationship with Valmark Securities to become independent from New England and MetLife products.

In addition, George established CG Advisory Services, the Registered Investment Advisory (RIA) arm of Colton Groome (now Colton Groome Financial Advisors).

Colin Larsen joined the firm to begin growing the planning and investment arm of CG.

2009

Matt Groome joined the firm to manage Colton Groome’s Corporate Benefit Programs.

Martha Jones retired after 33 years of service.

First-Lady, Marie Colton, was inducted into the North Carolina Women’s Hall of Fame.

2010

Colton Groome continued to expand and built new offices at 1127 Hendersonville Road.

2011

Henry Colton passed on August 29, 2011.

The Colton Groome Board Room was dedicated in memory of Henry (1921-2011).

2013

G. Tate Groome and Matt Groome joined George as owners in Colton Groome & Company – now Colton Groome Financial.

2015

Tate Groome published his book …the Best Policy.

2016

Tate, Matt, and George became equal owners. Tate and Matt assumed the roles of Co-CEOs and George became Board Chair.

2018

Colton Groome expanded with the acquisition of Versalūs Insurance.

2020

Tate released the Second Edition of his book …the Best Policy.

Colton Groome celebrated its 70th Anniversary!

2021

Colton Groome Financial completed the final step in George’s succession transition plan as George announced his retirement from Board Chair. Tate and Matt continue providing full operational and visionary leadership now and into the future.
EMPTY - DO NOTE DELETE!
1950

Colton Groome was founded by Henry E. Colton as a New England Life Insurance and Pension Planning firm in Morganton, NC.

1953

Henry moved the office to Asheville, North Carolina, in the historic Jackson Building in Pack Square.

1966

Henry moved into the former BB&T Building (now the Kimpton Arras Hotel).

1974

George M. Groome graduated from UNC-Chapel Hill and joined Henry’s firm.

1977

The firm expanded and moved to Executive Park.

Martha Jones joined Colton Groome.

1980
George M. Groome became a Partner at Colton Groome.
1984

George M. Groome became President & CEO of Colton Groome.

1986

The firm expanded and built a new building at 34 Orange Street.

Colton Groome expanded, and began offering in-house Third Party Administrative (TPA) services, becoming Asheville’s leading pension (corporate retirement) planning firm, and the only fully comprehensive TPA in Western North Carolina.

1988

Martha Jones became Group Benefits Department Manager.

1999
Martha Jones became Vice President of Colton Groome.
2003

G. Tate Groome joined the firm, specializing in Insurance Strategy.

2004

George transitioned the firm to a Broker/Dealer relationship with Valmark Securities to become independent from New England and MetLife products.

In addition, George established CG Advisory Services, the Registered Investment Advisory (RIA) arm of Colton Groome (now Colton Groome Financial Advisors).

Colin Larsen joined the firm to begin growing the planning and investment arm of CG.

2009

Matt Groome joined the firm to manage Colton Groome’s Corporate Benefit Programs.

Martha Jones retired after 33 years of service.

First-Lady, Marie Colton, was inducted into the North Carolina Women’s Hall of Fame.

2010

Colton Groome continued to expand and built new offices at 1127 Hendersonville Road.

2011

Henry Colton passed on August 29, 2011.

The Colton Groome Board Room was dedicated in memory of Henry (1921-2011).

2013

G. Tate Groome and Matt Groome joined George as owners in Colton Groome & Company – now Colton Groome Financial.

2015

Tate Groome published his book …the Best Policy.

2016
Tate, Matt, and George became equal owners. Tate and Matt assumed the roles of Co-CEOs and George became Board Chair.
2018

Colton Groome expanded with the acquisition of Versalūs Insurance.

2020

Tate released the Second Edition of his book …the Best Policy.

Colton Groome celebrated its 70th Anniversary!

2021

Colton Groome Financial completed the final step in George’s succession transition plan as George announced his retirement from Board Chair. Tate and Matt continue providing full operational and visionary leadership now and into the future.

Looking Ahead

We’re already taking RSVPs for Colton Groome’s 100th Anniversary party on October 1, 2050. Does your advisor have a plan in place through 2050 and beyond?

Our vision for the next 70 years is to enrich the lives of our clients, our team and our community by building lasting relationships that transform possibilities into reality.

We’re Easy to Reach

Learn more about our work,

Learn more about our work,

Colton Groome Financial
​1127-B Hendersonville Rd.
Asheville, NC 28803
Tel - (828) 252-1816
Fax - (828) 254-5895
info@coltongroome.com

Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, and Certified Financial Planner™, in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.

This testimonial was provided by current client. The client was not compensated, nor are their material conflicts of interest that would affect the given testimony. The testimony may not be representative of the experience of other current clients and does not provide a guarantee of future performance success or similar services.

Fee-based Financial Planning and Asset Management Services offered through Colton Groome Financial Advisors, LLC, an SEC Registered Investment Advisor. Securities offered through Valmark Securities, Inc. Member FINRA, SIPC, 130 Springside Drive, Akron, Ohio 44333-2431, 1-800-765-5201. Colton Groome Financial, and Colton Groome Financial Advisors, LLC are separate entities from Valmark Securities, Inc.

Colton Groome Financial Advisors, LLC is a Registered Investment Advisor (RIA). Information contained herein has been obtained from sources considered reliable, but its accuracy and completeness are not guaranteed. This material is not a solicitation or an offer to buy any security or instrument or to participate in any trading strategy. Past performance is no guarantee of future results. Colton Groome Financial Advisors, LLC has exercised reasonable professional care and diligence in the collection, analysis, and reporting of this information but has not independently verified, validated, or audited the data. Colton Groome Financial Advisors, LLC makes no representations or warranties with respect to the accuracy of the information, nor whether it is suitable for the purposes to which it is put by users. Colton Groome Financial Advisors, LLC and its subsidiaries shall not be liable to any user of this report or to any other person or entity for any inaccuracy of this information or any errors or omissions in its content, regardless of the cause of such inaccuracy, error or omission. Furthermore, in no event shall Colton Groome Financial Advisors, LLC be liable for consequential, incidental or punitive damages to any person or entity for any matter relating to this information.