A Solid History.
A Strong Future.
“I really value that my relationship with Colton Groome extends beyond myself and involves my family. Together we have developed a financial plan that will see us through the long haul AND extend to the generations that follow us.”
CGF Client
(unpaid testimonial, 12/15/20)
Our History
Founding Ideals
Colton Groome Financial was established on a solid foundation, set in place by two giants: Henry E. Colton and George M. Groome. Because of their work, our company is thriving today. And the guiding principles they put in place continue to pave our way forward.
Henry served his community with boundless enthusiasm. Through Henry’s educational and life experience, the firm was founded with the precision of an engineer, the thoroughness of an attorney, and the courage of a WWII combat aviator. These ideals were adopted by George M. Groome and used to innovate and transition an insurance- and pension-focused business into the comprehensive wealth advisory firm known as Colton Groome Financial.
Colton Groome is now led by led by its third generation of management, through George’s sons: Tate and Matt Groome. Under their leadership, the firm has continued to grow its highly credentialed and robust team and continues to serve our community, led by the same guiding principles set forth by our founders more than 70 years ago.
Through the values of client-first, excellence-always, integrity, flawless execution, and teamwork, Colton Groome provides skilled financial services to individuals, corporate retirement plans, trusts, nonprofits, and multi-generational families.
The History of Colton Groome
Rollover the years below to view more information.
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1950
1953
1966
1974
1977
Martha Jones joined Colton Groome.
1980
1984
1986
Colton Groome expanded, and began offering in-house Third Party Administrative (TPA) services, becoming Asheville’s leading pension (corporate retirement) planning firm, and the only fully comprehensive TPA in Western North Carolina.
1988
1999
2003
2004
In addition, George established CG Advisory Services, the Registered Investment Advisory (RIA) arm of Colton Groome (now Colton Groome Financial Advisors).
Colin Larsen joined the firm to begin growing the planning and investment arm of CG.
2009
Martha Jones retired after 33 years of service.
First-Lady, Marie Colton, was inducted into the North Carolina Women’s Hall of Fame.
2010
2011
The Colton Groome Board Room was dedicated in memory of Henry (1921-2011).
2013
2015
2016
2018
2020
Colton Groome celebrated its 70th Anniversary!
2021
EMPTY - DO NOTE DELETE!
1950
Colton Groome was founded by Henry E. Colton as a New England Life Insurance and Pension Planning firm in Morganton, NC.
1953
Henry moved the office to Asheville, North Carolina, in the historic Jackson Building in Pack Square.
1966
Henry moved into the former BB&T Building (now the Kimpton Arras Hotel).
1974
George M. Groome graduated from UNC-Chapel Hill and joined Henry’s firm.
1977
The firm expanded and moved to Executive Park.
Martha Jones joined Colton Groome.
1980
1984
George M. Groome became President & CEO of Colton Groome.
1986
The firm expanded and built a new building at 34 Orange Street.
Colton Groome expanded, and began offering in-house Third Party Administrative (TPA) services, becoming Asheville’s leading pension (corporate retirement) planning firm, and the only fully comprehensive TPA in Western North Carolina.
1988
Martha Jones became Group Benefits Department Manager.
1999
2003
G. Tate Groome joined the firm, specializing in Insurance Strategy.
2004
George transitioned the firm to a Broker/Dealer relationship with Valmark Securities to become independent from New England and MetLife products.
In addition, George established CG Advisory Services, the Registered Investment Advisory (RIA) arm of Colton Groome (now Colton Groome Financial Advisors).
Colin Larsen joined the firm to begin growing the planning and investment arm of CG.
2009
Matt Groome joined the firm to manage Colton Groome’s Corporate Benefit Programs.
Martha Jones retired after 33 years of service.
First-Lady, Marie Colton, was inducted into the North Carolina Women’s Hall of Fame.
2010
Colton Groome continued to expand and built new offices at 1127 Hendersonville Road.
2011
Henry Colton passed on August 29, 2011.
The Colton Groome Board Room was dedicated in memory of Henry (1921-2011).
2013
G. Tate Groome and Matt Groome joined George as owners in Colton Groome & Company – now Colton Groome Financial.
2015
Tate Groome published his book …the Best Policy.
2016
2018
Colton Groome expanded with the acquisition of Versalūs Insurance.
2020
Tate released the Second Edition of his book …the Best Policy.
Colton Groome celebrated its 70th Anniversary!
2021
Colton Groome Financial completed the final step in George’s succession transition plan as George announced his retirement from Board Chair. Tate and Matt continue providing full operational and visionary leadership now and into the future.
Looking Ahead
We’re already taking RSVPs for Colton Groome’s 100th Anniversary party on October 1, 2050. Does your advisor have a plan in place through 2050 and beyond?
Our vision for the next 70 years is to enrich the lives of our clients, our team and our community by building lasting relationships that transform possibilities into reality.
Learn more about our work,
Company Disclosures
Form CRS (Client Relationship Summary)
Privacy Policy
Form ADV Part 2A
Colton Groome Financial
1127-B Hendersonville Rd.
Asheville, NC 28803
Tel - (828) 252-1816
Fax - (828) 254-5895
info@coltongroome.com
Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, and Certified Financial Planner™, in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.
This testimonial was provided by current client. The client was not compensated, nor are their material conflicts of interest that would affect the given testimony. The testimony may not be representative of the experience of other current clients and does not provide a guarantee of future performance success or similar services.
Fee-based Financial Planning and Asset Management Services offered through Colton Groome Financial Advisors, LLC, an SEC Registered Investment Advisor. Securities offered through Valmark Securities, Inc. Member FINRA, SIPC, 130 Springside Drive, Akron, Ohio 44333-2431, 1-800-765-5201. Colton Groome Financial, and Colton Groome Financial Advisors, LLC are separate entities from Valmark Securities, Inc.
Colton Groome Financial Advisors, LLC is a Registered Investment Advisor (RIA). Information contained herein has been obtained from sources considered reliable, but its accuracy and completeness are not guaranteed. This material is not a solicitation or an offer to buy any security or instrument or to participate in any trading strategy. Past performance is no guarantee of future results. Colton Groome Financial Advisors, LLC has exercised reasonable professional care and diligence in the collection, analysis, and reporting of this information but has not independently verified, validated, or audited the data. Colton Groome Financial Advisors, LLC makes no representations or warranties with respect to the accuracy of the information, nor whether it is suitable for the purposes to which it is put by users. Colton Groome Financial Advisors, LLC and its subsidiaries shall not be liable to any user of this report or to any other person or entity for any inaccuracy of this information or any errors or omissions in its content, regardless of the cause of such inaccuracy, error or omission. Furthermore, in no event shall Colton Groome Financial Advisors, LLC be liable for consequential, incidental or punitive damages to any person or entity for any matter relating to this information.
